An advertisement reads: "Join the thousands of families who have already switched to Brightline Tutoring. Don't let your child be the only one left behind!"
The advertisement relies mainly on which persuasive technique?
Show answer & explanation
Answer: A
An appeal to popularity, urging readers to do what many others are doing: Correct. "Thousands of families" and "the only one left behind" pressure readers to follow the crowd (a bandwagon appeal).
A testimonial from an expert who has evaluated the tutoring program: No expert or personal endorsement is quoted in the advertisement.
Statistical evidence showing that the program improves students' grades: The ad cites a number of customers, not any evidence of results.
An appeal to tradition, suggesting that the program has always been used: The ad stresses that families are switching now, not that the program is long established.
Bandwagon (appeal to popularity) argues that something is good because many people do it; it offers no evidence of quality.