10 free CMA (IMA) practice questions in the real exam format, covering the official content areas, with an explanation for every answer.
CMA (IMA) Practice Test 13Tutor mode
Question 1 of 10
Technology and Analytics
Pemberton Retail's analytics team wants to divide 80,000 loyalty-program customers into groups with similar purchasing behavior. The team has no predefined segment labels and does not know in advance how many natural groups exist. The most appropriate technique is