EA Practice Test 11
10 free EA practice questions in the real exam format, covering the official content areas, with an explanation for every answer.
EA Practice Test 11Tutor mode
Question 1 of 10
Integrated ReasoningFoxglove Media: September campaign
| Channel | Spend ($ thousands) | Conversion rate (%) |
|---|---|---|
| 4 | 6 | |
| Search | 20 | 5 |
| Social | 18 | 2 |
| Video | 15 | 3 |
From: Ingrid, Chief Marketing Officer, Foxglove Media (a fictional publisher) To: Campaign team
Each conversion is worth $40 to us on average. For October, move budget from the channel with the highest cost per conversion to the channel with the lowest cost per conversion.
For each of the following statements, select Yes if the statement can be inferred from the information provided. Otherwise, select No.
| Yes | No | |
|---|---|---|
| Social produced more conversions in September than any other channel. | ||
| Email and Social produced the same number of conversions in September. | ||
| Email had the lowest cost per click of the four channels. |